The Fashion Industry’s practices do not reflect the values of its producers or its consumers. Maybe you didn’t realise, but only Big Oil pollutes more than Big Textile. “The clothing industry is the second largest polluter in the world…second only to oil,” the recipient of an environmental award told a stunned Manhattan audience in 2015. “It’s a really nasty business…it’s a mess.” (It’s the Second Dirtiest Thing in the World—And You’re Wearing It)
We can make it better, and we will make it better. We can reduce fashion’s chemical and solid waste significantly.
The tools required to ensure these changes cannot be built by current fashion companies. Their focus is by no means on sustainability, but on tooling and processes to achieve the production of batches in the magnitude of 5.000 to 10.000 pieces.
We see things differently: The Future is Small
There are many groups dedicated to changing fashion, for good reason. These groups raise awareness of the problems created by the current methods of fashion production.
Just as many people have already worked together to raise awareness of problems such as those which led to the collapse of Rana Plaza factory, Bangladesh in 2013, killing 1,138 people. We can work together to empower independent design and manufacturing around the world.
By implementing shortened lead times from design to distribution and re-energize local garment districts and small textile producers it is possible to realize better fitting garments, increase sales, reduce returns, and create higher profits.
Coupling on-demand manufacturing with shortened lead times will significantly reduce toxins and waste. This reduction also lowers inventory costs. The end-to-end digital workflow allows transparent sourcing reports (hyperledger, blockchain) about the labor and resources which creates each fashion garment.
By creating fashion with the new workflow created by FFI’s tools, we’re all much happier: Designers, Producers, Consumers, and the Earth!Tags: digitalfashion, ecofashion, fashiontech, industry4.0, ondemandfashion